Second year Graphic Design - Branding project
BRIEF: I was given a brief where I had to create a brand around the theme of 'curiosity' with a target audience of 35 to 45 year olds. I decided to create a leisure facility which creates a sense of nostalgia, as well as bringing back childhood curiosity as the contents of each room is unexpected. Each room is based around different 70s, 80s and 90s games and TV shows the target audience grew up with. In the rooms are challenges and games for the participants to take part in.