top of page

Gooats

Third year Graphic Design: 'Gooats' was my response to the JDO Raw competition brief ‘Supermarket’ where you had to ‘take a basic supermarket staple and turn it into a covetable consumer good’. I decided to use cereal and turn it into a gluten free portable breakfast drink for gluten free millennials.


I based my drink around the basic cereal ingredient, oats, and goat’s milk which then led to the name ‘Gooats’ (Go oats). I wanted the brand tone of voice and imagery to be playful which would make this product stand out in the gluten free section in a supermarket. (As someone who recently had to go gluten free, I have found there is a gap in the market for innovative packaging/flavours for gluten free cereal)


I used goats as the imagery which linked to the name ‘Gooats’ and the goats milk in the product. I wanted to convey that the drink is portable and convenient so created imagery of goats eating cereal in wacky places!


Click here to go back to my portfolio

bottom of page