Downtime

Second year Graphic Design - Group branding project


BRIEF: As a group we had to respond to the brief 'Change a habit, change a world', so we decided to set up a campaign called 'Downtime' which is intended to stop people wasting time by reducing their screen time, changing their world by helping them make better habits instead. The target audience is people age 16-24. We decided the marketing material would be put in public places as marketing on social media and the internet would be going against what our campaign stands for. We also designed a space where they can enjoy being technology free, as well as a zine which is an alternative activity to do rather than spending time over-using technology..